Thursday, 18 October 2007

Lecture: Visual and Acoustic Space

Quick info on the left and right Brain functions:

'Quantitative research focuses on the left brain -
objective, comfortable with logic, numbers, and unchanging static data and detailed, convergent reasoning rather than divergent reasoning.

Qualitative research deals with the right brain -
the hemisphere accountable for processing data as words, emotions, feelings, emotions, colour, and music.

The right brain gets us into trouble; the left brain reasons our way out...'

www.asiamarketresearch.com


Dan Dennett's ted talk: Can we know our own minds?


also see

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